Blog: Sparklift Internet MarketingUseful info on internet marketing and search engine optimization. Enjoy! Customer Focused = More SalesKristjan Butler
2008-06-18 Does your website focus on your customer? Or is it all about your company, ‘we do this’, ‘this is our policy’, ‘we are great’, ‘believe in us’, etc? Take a minute to look at the text on your homepage. Now count the pronouns that refer to you as a company vs. those that refer to your customers, as in ‘you’and ‘your’. I just did this for Sparklift’s homepage and in its current form and out of 100+ words there are four instances of ‘you’ or ‘your’ and none of ‘we’, ‘us’, ‘our’, etc. Of course, as you’ll see in this article, customer focus is about more than pronouns, but they are an important place to start. More >> The Role of Online CopywritingKristjan Butler
2008-06-16
• How easy it is to find essential information about your products and services?
• How do you describe the benefits of your products and services?
• How do your guarantees and privacy policies sound?
• What do you say about your customer service?
• What do you say about yourself as a company
• Can you make the advantages of your product or service clear? All of your content and persuasive copy is at least half the picture when it comes to determining your online sales conversion rate and value per sale. More >>
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